So this might be a design studio
It started as a portfolio, turned into a practice, and became a studio — sort of.
This is the part about who we are. We’re a weirdly serious design studio that builds brands, systems, and websites—things that sometimes look like art. There’s logic under the color, care behind the chaos, and fifteen years of playing with structure like it’s a toy. That’s about what we do, and maybe a bit about how we think.
Weirdly serious design studio
Welcome to a dimension where graphic design escaped the grid and joined a circus. Founded by designer Jovan Lakić, General Condition is a Belgrade-based design studio where flying horses and clipboard-wielding kangaroos run brand workshops.
Here, timelines wear clown shoes. Typography stretches like gum. Creative direction comes with a map, but nobody uses it. This is part children’s book, part rave poster, part bureaucratic fever dream.
Offgrid, our illustration side project
Offgrid is an independent illustration project created by General Condition Studio.
It’s where hand-drawn characters, animals, strange objects, and everyday situations turn into editable vector illustrations for designers and creative teams.
No generative AI. No generic stock look. Just original artwork made by people.