The architecture studio, Make It Simple was founded in Vienna by architect Branko Jovović. They specialize in innovative solutions for clients in the public and private sectors. The studio believes in the synthesis of aesthetics and function, which is at the core of their multidisciplinary approach as architects and designers.
They collaborate with other experts in their field such as brand and graphic designers, photographers, artists, and associates from different professions. Make It Simple’s approach balances contemporary architecture and classic design with exceptional attention to detail and an appreciation for the context of the space.
Each project is unique and requires a different strategy, resulting in highly functional spaces that meet the specific needs of their clients.
The visual identity for the architecture studio ‘Make It Simple’ incorporates an asterisk symbol commonly used in architecture to represent the repetition of design elements. This graphic symbol has a simple yet significant shape that can be used to convey the studio’s design philosophy of creating elegant, functional, and visually appealing structures.
In addition to its relevance in architecture, the symbol also has a broader meaning that could be integrated into the studio’s visual identity. It could be interpreted as a symbol of innovation and new beginnings, which aligns with the studio’s goal of creating unique and innovative designs that stand out from the rest.
The symbol could be incorporated into the overall design aesthetic of the visual identity through the use of colors and typography. Bold and vibrant red is used to complement the symbol and evoke a sense of creativity and innovation, while the symbol itself could be used as a repeating pattern or design element in typography. The visual identity reflects the studio’s commitment to simplicity, elegance, and innovation in all aspects of its work.