Misha Obradovic is an award-winning Serbian photographer with a 20-year career. After studying in Paris in the early 2000s, Misha returns to Serbia and continues to work mainly in the fashion industry, doing catalogs and campaigns for Serbian most famous designers. Since then, Obradovic has become an established name within the fashion industry with an impressive client list, shooting for such publications as Cosmopolitan, Elle, FHM, Men’s Health, Grazia, Bazar, Gala Style, CKM, Lepota & Zdravlje, Story, FAAR. Misha also worked with marketing agencies on printing campaigns like Coca-Cola, Telekom Serbia, Continental Bank, Dunav Osiguranje, Prokredit Bank, Societe Generale Bank, Beogradska Industrija Piva, Verano Motors, NIS, Extreme Intimo, Balašević, Ivković Trikotaža, XYZ Premium Store, VMA, Imlek. He has also become a firm favorite with celebrities and has shot cover stars such as s Ana Ivanović, Jelena Karleuša, Nataša Bekvalac, Nataša Ninković, Mira Adanja Polak, Željko Joksimović, Seka Aleksić, Jovana Janković, Jelena Tomašević, Alekandra Radović and many more. He is the recipient of the Pantene Beauty Award | Best Fashion Photographer 2006 and Serbian Fashion Week Award | Photographer of the year 2014.
After the redesign of the old site and the visual identity in 2017, in 2020 came a new refreshment. The initial idea is still there, a minimalist approach, reduced forms, black and white, focus on photography. This time the logo is refreshed with Wotfard typography from Atipo Foundry with slight letter customization around the letters O and A. While the site structure gets a slightly cleaner form compared to the previous solution from 2017. The front page is conceptualized as an introduction to Misha Obradovic’s extraordinary work that leads to the Work page, which categorizes galleries according to the areas in which Misha most often works. The main typeface on the site is Knile (Atipo Foundry) combined with Wotfard.