A visual identity built on memory, mischief, and the pages of Poletarac.
General Condition’s previous identity pulls from the ’60s to the ’80s, schoolbooks, user manuals, and a magazine that shaped generations. The result: flat colors, brutal layouts, absurd illustrations. It’s a system designed to feel like you’ve seen it before… somewhere, in another life.
This might be a design studio or a time machine.
