Design Stories

Explore design stories from General Condition. The collection covers visual identity, creative process, digital design, campaigns and selected project insights. Each story gives more context around the thinking, decisions and visual systems behind the work.

Visual identity for Make It Simple, featuring clean layout, geometric typography, and a distinctive red asterisk inspired by architectural blueprints. Designed to reflect clarity, purpose, and minimalism in built environments.
  • Design

Visual Identity That Works

Brand identities, packaging, print and everything in between.
Visual identity for General Condition Studio featuring flat colors, retro-inspired layouts, and surreal illustrations. A nostalgic rebrand influenced by vintage schoolbooks, manuals, and Poletarac magazine.
  • Design

Exploring Design Chronicles: A Peek into Our Creative Process

Design is more than aesthetics, it’s a discipline rooted in observation, empathy, strategy, and experimentation.
Savaball 25 visual identity design featuring fluid forms, heritage-inspired details, and a swirling logo for Vienna’s iconic Serbian ball.
  • Design

Savaball: Celebrating Serbian Culture in Vienna Since 1846

Savaball is the most prestigious Serbian cultural gathering in Vienna.
Exhibition identity honoring Milena Pavlović Barili, featuring bold modernist design, layered contrasts, and photography inspired by her surreal artistic legacy.
  • Design

Milena Pavlović Barili: One Artist, 15 Photographers – 30 Works of Art

A Tribute Through 15 Lenses and 30 Visual Dialogues
Modular brand identity for We Are OSM showcasing bold patterns, scalable design elements, and a flexible system that unifies multiple sub-brands.
  • Design

Inside We Are OSM: A Visual Identity Powered by Strategy and Style

We Are OSM is a multidisciplinary creative agency that blends design, development, and IT services.

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