General Condition provides white label WordPress development and Elementor support for creative agencies, branding studios, independent designers and development teams.
We step in when a team needs additional capacity, specialist WordPress and Elementor development, or design support without expanding its permanent team.
From complete WordPress website builds and development from supplied designs to visual identities and ongoing website support, our role stays simple. Your agency leads the relationship. We work behind the scenes and focus on the output.
Some partnerships involve a complete website. Others start with a Figma file, an existing WordPress installation or one specific part of a larger project.
The setup adapts to the project rather than forcing every collaboration into the same process.
White Label WordPress Development with Elementor
A large part of our white label work focuses on custom WordPress websites built with Elementor Pro.
We do not start from pre-made website templates. Layouts, responsive behaviour, content structures and interactions are developed around the supplied design and the requirements of each project.
This approach works well for agencies with their own design teams. Your team retains control over strategy, art direction and client communication while General Condition handles technical implementation.
Projects range from focused presentation websites to larger multilingual platforms, dynamic content systems and WooCommerce builds.
From Figma to WordPress and Elementor
Some collaborations begin after the design phase is already complete.
Your team provides the approved Figma designs, brand assets and project requirements. We translate them into a responsive WordPress website using Elementor Pro while staying close to the original design.
Typography, spacing, grid behaviour, animation, interactions and responsive states are treated as part of the design system rather than approximated during development.
When a supplied design requires functionality outside standard Elementor features, the build extends through additional WordPress tools, custom CSS, PHP or JavaScript where needed.
This makes the service suitable for design studios looking for a development partner without handing over creative direction.
More Than Static Elementor Websites
Elementor is the visual foundation of many of our builds, but the development work often extends well beyond page layouts.
Depending on the project, our WordPress stack includes Elementor Pro, JetEngine and other Crocoblock tools, WooCommerce, WPML, custom post types, dynamic fields, listing systems, filtering, forms and custom functionality.
The goal is not to add technology for its own sake. The setup should give the client a website that is easy to manage after launch without compromising the original design.
For content-heavy projects, reusable templates and dynamic content structures reduce repetitive editing and keep the website consistent as it grows.
What We Work On
Complete WordPress website development · Elementor Pro development · Figma to WordPress implementation · Custom responsive layouts · JetEngine and dynamic content · Custom post types and listing systems · WooCommerce websites · Multilingual WordPress websites with WPML · Website redesigns and rebuilds · Existing Elementor website improvements · Performance and technical optimization · Ongoing development and maintenance · White label visual identity and website design support
Design Support When Development Is Not Enough
White label partnerships do not always begin with finished designs.
We also works with agencies on visual identities, digital design systems, art direction and website design.
This makes it possible to take over only the missing part of a project or work across both design and development when the project requires it.
For agency partners, the structure stays the same. General Condition remains behind the scenes while your studio owns the client relationship and final presentation.
How White Label Projects Work
01 Brief and Project Setup
You send the project scope, supplied designs, technical requirements and existing assets.
We review the project before development starts and identify missing states, responsive considerations, functionality requirements and potential technical issues.
02 Private Development Environment
New website builds take place on our own development server.
This keeps development isolated from the live environment and gives both teams a stable location for review, testing and feedback.
03 Development and Review
The website is developed in stages rather than disappearing into production until the final delivery.
Your team reviews progress throughout the build and sends feedback through the agreed project workflow.
04 Testing and Launch Preparation
Before handoff, we review responsive behaviour, browser compatibility, content structures, links, forms and core functionality.
Performance and WordPress configuration are also reviewed before the website moves into production.
05 Handoff or Continued Support
Once approved, the website moves to the final hosting environment.
We also prepare simple instructions where clients need to manage content themselves.
For teams that prefer ongoing technical support, the collaboration continues after launch.
Your Client Stays Your Client
White label work only works when responsibilities are clear.
Your agency remains the visible partner. We do not add General Condition branding to the project, contact the end client independently or appear in meetings unless your team specifically wants us involved.
For some projects we work almost entirely through the agency team. For others we join selected technical meetings as part of the wider project group.
Either setup works.
Our white label WordPress development process adapts to supplied designs, existing systems and the technical requirements of each project.
The objective is to strengthen your delivery capacity without changing the relationship you already have with your client.
A Workflow Built for Agency Collaboration
Our development environment, core licenses and project management setup are handled internally during production.
Projects are tracked through Notion, where tasks, feedback, updates and project status stay in one place.
This reduces scattered communication and gives both sides a clear record of what is being worked on, what needs review and what has already been approved.
Where a project requires a third-party license outside our standard setup, this is agreed before implementation.
Why Elementor
Elementor gives us a direct connection between design and development.
Instead of treating the website as a collection of static screens followed by a separate implementation phase, we work directly with responsive layouts, interactions and real content inside the browser.
This becomes especially useful on projects where typography, spacing, movement and responsive behaviour are central to the design.
The finished website also remains accessible to the client after launch. Routine content changes do not require a developer for every update.
Recognized by Elementor
General Condition has worked with Elementor across a wide range of custom website projects.
In Elementor’s 2021 End-of-Year Showcase, generalcondition.com was selected as the first-place Elementor Website of the Year. Elementor listed the site as a Web Design Studio project by Jovan Lakić and described General Condition as working across brands, identities, art direction, web design and web development.
The recognition matters because the winning website was not based on a pre-designed theme or standard agency layout. It reflected the same approach we bring to client projects today. Custom design first, followed by a WordPress and Elementor build shaped around it.
Elementor Website of the Year 2021
Working Across Teams, Borders and Time Zones
General Condition is based in Europe and works with agencies, studios and clients across different markets and time zones.
White label collaboration does not require both teams to share an office or even a country. What matters is a clear process, defined responsibilities and consistent communication.
The format also works for agencies that need support only occasionally. There is no need to build a permanent external development department around a handful of projects each year.
Frequently Asked Questions
Do You Work From Existing Figma Designs?
Yes. We regularly work from supplied website designs and handle the WordPress and Elementor implementation while the agency retains creative direction.
Do You Use Pre-Made Elementor Templates?
No. Client projects are developed around their own design, content and functional requirements rather than starting from a pre-made website template.
Do You Work Directly With Our Clients?
Do You Work Only on Development?
Yes. A project might arrive with strategy, branding and website design already completed. In this setup, our role starts with technical implementation.
Do You Also Provide Website Design?
Yes. General Condition works across visual identity, web design and development, so a white label collaboration might cover design, development or both.
Do You Work With JetEngine and Dynamic WordPress Content?
Yes. We use JetEngine and related WordPress tools for projects requiring custom post types, dynamic fields, reusable listings, filtering and more advanced content structures.
Do You Work With WooCommerce?
Yes. WooCommerce development is available for projects requiring custom e-commerce functionality and Elementor-based storefronts.
Do You Build Multilingual WordPress Websites?
Yes. Multilingual builds are typically developed with WordPress, Elementor and WPML, depending on the requirements of the project.
Do You Provide Support After Launch?
Yes. Projects might finish with a complete handoff or continue through maintenance, technical support and further development.
Need a White Label WordPress Development Partner?
Some projects need stronger design support. Others need development. In many cases, your team simply needs more capacity.
General Condition works with creative agencies, designers and development teams that need an experienced external partner without adding another visible layer between them and their clients.
If you have a WordPress, Elementor, white label or design project in mind, tell us what you are working on.