Paprika

In the greatest turbulence of our generation, they [the most brave group of people] have decided to open a restaurant and bring people together through every bite of Balkan food we grew up with.

This one got some
nice awards & features!

World Brand Design Society

Feature

Their mission is to show that the Balkans, with its people, food, and drinks, can offer comfort and excitement. Where others have failed, the Balkans has always prevailed, and presumptions are made that our strength and determination come from the food we eat. You are invited to explore, taste, and open yourself to one of the oldest cuisines in the world, brought to you with a modern twist. Classic recipes from our grandmother’s cookbooks are presented with a progressive twist that will tickle your senses and awaken your imagination.

From the highest mountain peaks, plentiful rivers, fruitful plains, and richest seas we bring you food that’s still wild and unexplored.

Moodboard/Inspiration: Patterns and motifs from the 1926 edition of the Matica Srpska Library by Professor V. Stefanović, as well as ethno motifs, embroideries, and patterns from the Balkan people.

In addition to ethno motifs and ethno heritage that are a valuable part of Balkan culture, brutalism and constructivism from the early 20th century come into the mood, significantly influencing the then Balkan aesthetics, which can still be found in the remains in Yugoslav countries.

The impression is that red dominates in ethno motifs but in brutalist aesthetics. The red color [Chilli Pepper] in this visual identity comes in handy, just enough to spice it up. Red color details can be seen on the site through CTA buttons, a symbol, or a reduction of graphic details. At the same time, graft black [Black Pepper] and faded paper [Garlic Clove] are dominant throughout the identity. The website combines the offer of this fine dining restaurant. In addition to the Menu page and the fantastic food that Paprika offers, users have the opportunity to make a table reservation through the booking system.

Through this visual identity comes the design of ajvar jar packaging. Ajvar is a condiment made principally from red bell peppers, eggplants, and oil. The relish became a popular side dish throughout Yugoslavia after World War II and is nowadays popular in Southeastern Europe. Homemade ajvar is made of roasted peppers. Balkan cuisine does not exist without ajvar.

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