Marelli

Marelli is a Maltese word that is not used so much nowadays but when used it could be translated as “OMG”. Marelli is a small coffee shop/eatery mainly focusing on breakfast and homemade pastries and lunches in Birkirkara, Malta. The idea of a visual identity encompassed a somewhat industrial direction with French bistro touches and details, as owner Maria said “just a tiny bit of hipster but not too much.” Marelli received the full identity package needed by every upcoming business: food & drink menus, window stickers, restaurant sign, coupon cards, business cards and much more. Also, the website is a significant part of this project and it rounds up the visual identity.

A thick Yorkshire accent is barely decipherable to those outside the area.

Playfair is a transitional design. In the European Enlightenment in the late 18th century, broad nib quills were replaced by pointed steel pens as the popular writing tool of the day. Together with developments in printing technology, ink, and paper making, it became to print letterforms of high contrast and delicate hairlines that were increasingly detached from the written letterforms.

This design lends itself to this period, and while it is not a revival of any particular design, it takes influence from the designs of John Baskerville and from ‘Scotch Roman’ designs. Being a Display (large size) design in the transitional genre, functionally and stylistically it can accompany Georgia for body text.