Before General Condition Studio was created and combined or connected the offer and services offered by JLakic as a freelance designer, a total of three visual identities were created. The last visual identity was created somewhere in the second half of 2019 as the third version and redesign of the previous solution. This would be perhaps the most comprehensive solution to date as there has been no elaboration of the brand identity direction in the previous ones. Only the logo lasted a full 4 years without any changes or adjustments. In the new and final [although it is never known] elaboration of personal identity, we come to the pastel phase in 4 specific colors that can be seen on the accompanying material such as bags or business cards. The soft pastel base is accompanied by 4 muted colors from the same palette used through the typography and graphic elements. Sans Serif Ubuntu is coming as an add-on and supports Helvetica typeface, more precisely Neue Haas Grotesk by Monotype Studio.
A significant change is also coming to the website. Previous versions mostly consisted of a portfolio page with roughly listed projects with no detailed content display. The new version brings an elaborate approach to projects, About Page and Moodboard. The front page was most often a video that changed every 2 months. The first version of the Homepage was a bit more abstract with a video of a circus carousel, and a welcome message. A similar structure can be seen on this website. JLakic’s website was somewhere the basis and inspiration for the GC website.