jlakic

Before General Condition Studio was created and combined or connected the offer and services offered by JLakic as a freelance designer, a total of three visual identities were created. The last visual identity was created somewhere in the second half of 2019 as the third version and redesign of the previous solution. This would be perhaps the most comprehensive solution to date as there has been no elaboration of the brand identity direction in the previous ones. Only the logo lasted a full 4 years without any changes or adjustments. In the new and final [although it is never known] elaboration of personal identity, we come to the pastel phase in 4 specific colors that can be seen on the accompanying material such as bags or business cards. The soft pastel base is accompanied by 4 muted colors from the same palette used through the typography and graphic elements. Sans Serif Ubuntu is coming as an add-on and supports Helvetica typeface, more precisely Neue Haas Grotesk by Monotype Studio

jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio

Hey, I create thrilling digital experiences.

Helvetica or Neue Haas Grotesk is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger with input from Eduard Hoffmann. Helvetica is a neo-grotesque design, one influenced by the famous 19th century typeface Akzidenz-Grotesk and other German and Swiss designs.
Where’s tha bin. Will ‘e ‘eckerslike mardy bum bobbar. Face like a slapped arse soft lad dahn t’coil oil eeh wacken thi sen up soft southern pansy. Bobbar michael palin ah’ll gi’ thee a thick ear ne’ermind aye. Breadcake soft southern pansy tha daft apeth. Any rooad that’s champion wacken thi sen up wacken thi sen up nay lad ah’ll learn thi. God’s own county nah then ne’ermind will ‘e ‘eckerslike ee by gum.

The Ubuntu Font Family are a set of matching new libre/open fonts in development during 2010-2011. The development is being funded by Canonical Ltd on behalf the wider Free Software community and the Ubuntu project. The technical font design work and implementation is being undertaken by Dalton Maag.

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jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio

Invoice design in Green and Pink for two languages, Serbian and English.

jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio
jlakic design jovan lakic visual identity belgrade serbia general condition studio

A significant change is also coming to the website. Previous versions mostly consisted of a portfolio page with roughly listed projects with no detailed content display. The new version brings an elaborate approach to projects, About Page and Moodboard. The front page was most often a video that changed every 2 months. The first version of the Homepage was a bit more abstract with a video of a circus carousel, and a welcome message. A similar structure can be seen on this website. JLakic’s website was somewhere the basis and inspiration for the GC website.