The concept of HOLE parties is very simple: good music + amazing DJs = awesome clubbing.
HOLE parties originated as a need for good sound in the atmosphere of the club Plastic, which draws old emotions and evokes us to some past life of partying in the 20s. Parties in the 30s are something completely different. Needs are greater, opportunities are piling up, the night is shorter, there is less time. A good 5 hour DJ set is quite enough to remind us of a dimension we may have forgotten. And of course, everyone is welcome.
Raw and utterly simple visual identity relies on minimalism, Tumblr art, movie-themed posters, and catchy phrases. Sometimes it is not necessary to overthink and over-research a topic in order to come up with a creative solution. Sometimes we just know this is it. Of course, this is largely reflected in the years of experience, both design and clubbing. We know exactly what we need and how to get there. Knotted solution for HOLE with two intense colors, yellow and turquoise green. Emphasized aesthetics is what defines HOLE.
Series of posters for HOLE was created from party to party. Depending on the topic being covered, posters, flyers, and other accompanying material were part of the promotional material. The whole project was supplemented by a social media strategy followed by a campaign on social networks