Visual identity and website for the project of the oldest non-governmental organization in Serbia, the European Movement in Serbia, member of IEM, entitled “EnlargEUrope”. The project goal is to contribute to a better understanding and promotion of the significance of the Enlargement process by connecting Past and Present EU experience and engage present and future generations of EU citizens.
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Dosis is a rounded sans-serif type family. It started with the Extra Light style, useful only at size 36pt or upm and the Extended Latin character set included many alternative characters, all designed by Edgar Tolentino and Pablo Impallari.
The new Ubuntu Font Family was started to enable the personality of Ubuntu to be seen and felt in every menu, button and dialog. The typeface is sans-serif, uses OpenType features and is manually hinted for clarity on desktop and mobile computing screens.
The assignment was to create an identity that followed the goals of the project, sending a universal visual message, raising awareness and visibility. Enlargement icons from the logo form a compelling pattern and create an identity system that can be customized for the project’s many activities as well as for a digital campaign.
In addition to the visual identity, this project involved the design and development of a website. The site was a mini-presentation of the project itself with the possibility of displaying important news and events that accompanied the project. Additional functionalities were an interactive calendar of events as well as a “Share your view” section where users left their comments and opinions related to the topic that the project addresses.
GC Studio was also involved in creating a two-year social media campaign for the duration of the project. Through animated educational video content, users had the opportunity to get acquainted with what European integration brings and encourages in the process. And to encourage our citizens to debate and reflect as well as share their experiences during the EU Enlargement process.
The visual context of the whole project was of great importance because the project was intended, among other things, for young people who would learn something new in a creative and interesting way, but also contribute to the development of their country.