A new visual identity for Belgrade-based entrepreneurial company that offers services like event organization, decoration, and administrative support. The task was ‘very simple’! Build a visual identity that includes many different services through vibrant colors and a clear concept. Balloon, as a simple wordmark, represents a major part of this company’s services. Playful pink tones and more serious purple tones are displayed throughout all aspects of identity – business cards, marketing collateral, and website.

Do you see a slender plastic tag clipped to my shirt with my name printed on it?

Geometric sans serif typefaces have been a popular design tool ever since these actors took to the world’s stage. Poppins is one of the new comers to this long tradition. With support for the Devanagari and Latin writing systems, it is an internationalist take on the genre.