A new visual identity for Belgrade-based entrepreneurial company that offers services like event organization, decoration, and administrative support. The task was ‘very simple’! Build a visual identity that includes many different services through vibrant colors and a clear concept. Balloon, as a simple wordmark, represents a major part of this company’s services. Playful pink tones and more serious purple tones are displayed throughout all aspects of identity – business cards, marketing collateral, and website.