The Bibloo Concept Store is a unique retail project situated on the Kotva Department Store’s completely renovated 4th floor in Prague. Kotva Department Store is a department store in Prague at the Náměstí Republiky (Republic Square). Its name, meaning anchor in English, comes from an older neighboring building. Since April 2019, Kotva Department Store is a Czech cultural monument.
The 4th floor of Kotva has been completely renovated and designed as a multi-brand store with a cafe, gym, and a beautiful view of Republic Square. Visitors can find brands like Adidas, Cybex, Calvin Klein, Bose, and various others.
For the new space, it was necessary to design effective space branding, navigation, and graphic details that will direct new and old visitors to the 4th floor. Bibloo has already been established as an online brand and online store, but the Bibloo Concept Store still provides a personal experience and shopping experience with coffee and a cake with a view. This is where the new and ingenious slogan “Kotva 4[th] people” was born.